Our Company

Inside Edge Safety Surfaces is a division of Inside Edge Commercial Interior Services, the leaders in commercial flooring installation and project management.

Safety Surfaces has partnered with Life Floor to build out a full breadth of installation capabilities to support North American Customers with enhanced pre-project through post-installation services.


Shawn Travis

In 2007, Shawn founded New Look, a concrete coating business for commercial and residential properties. He quickly expanded his offerings and in 2010, partnered with Life Floor to install the first ever Life Floor installation. New Look shortly established themselves as the leading Life Floor installation company.

In 2018, Shawn joined Inside Edge to help establish the Safety Surfaces division and with his expertise, become the Premier Partner of Life Floor installations.

As the Safety Surfaces Sales Representative, Shawn is often our customer’s first point of contact.

Nathan Miner

Nathan has been in the Construction Industry for over 25 years, since receiving his Construction Management Degree from Texas A&M University.

In 2016 he began working for New Look, the leading certified Life Floor installation company. He has since personally installed over 20,000sf of Life Floor and quickly became their expert product and installation account lead.

Along with Shawn, Nathan joined Inside Edge in 2018 to provide an all-inclusive installation service for Life Floor customers.

Travis Segelstrom

Travis has been with Inside Edge since 2019, starting as a Project Coordinator, but quickly making his way to Project Manager. Always an innovator and ready to accept new challenges, in 2020, he joined the Safety Surfaces’ team as Account Coordinator.

Travis utilizes his skills in facility services, which he has honed over the course of a decade, to better enhance our customer’s overall experience.

Mechelle Bliss

Originally from Kansas City, Mechelle moved to Minnesota in 2017 to work for Inside Edge. She began her career in flooring as an Office Manager, but quickly moved into the role of Project Manager after submersing herself in flooring education.

Her eagerness for learning and leading has led her to join multiple committees at Inside Edge and participate in Professional Selling Skills Training through the Miller Heiman Group.

Mechelle is a FCICA Certified Installation Manager.


Reshaping our industry through passion, service and technology to maximize value for our customers.